The Prince Albert Arts Board offers Parts For The Arts annually to help artists take the next step in professional development, or take the first step to growing their art beyond a hobby.
And, as always, it's completely FREE to attend! We can have up to 30 people in attendance, or you can opt for a livestream to be viewed wherever you might be.
This year's event will take place January 30th, 2021.
With the events of 2020 limiting public access to events and retail locations, many businesses have adapted to online services to continue. And artists are no different!
Whether you lacked the time or knowledge to explore online avenues for your art before today, there's no doubt we have the time to figure it out now. In keeping with the theme of online, our Parts For The Arts has been adapted to help you navigate the new (or not so new) digital tools that can help expand your reach or connect with your art community.
Here's what we have planned:
9:30am: Registration Opens for In-Person Attendees
10am: Welcome from the Prince Albert Arts Board
10:05am SESSION ONE: Introduction to Social Media
Presenter: Adreanna Boucher
Adreanna is the social media manager for Rally Motorsports, the founding member of Off the Cuff Improv & Interactive, and director of Jam Street Shared Arts Space (JSSAS). On a daily basis she manages accounts for all three companies over Facebook and Instagram. This experience has taught her she the important role social media connection can play in affordable and effective marketing, whether it's selling a sled, producing a show, or just giving hundreds of "friends" something to smile about.
11:05am BREAK
11:15am SESSION TWO: Introduction to Websites
Presenter: Cara Stelmaschuk
Cara is the marketing & events coordinator for the EA Rawlinson Centre for the Arts, promotions coordinator for Spark Theatre and the Prince Albert Arts Board, as well as a self-published author. Admittedly, she has muddled through the world of web design as a DIY prospector, armed with just Google searches and a ninth-grade computer class where design was introduced by way of HTML code. Since then she's completed some official education on websites and how they work through the University of Saskatchewan's Edwards School of Business, with an eye to websites as marketing tools.
12:15pm LUNCH BREAK: Lunch will be available for purchase, safely provided by My Place Bistro & Catering. With your lunch, enjoy live music by Kevin Joseph.
NOTE: Tables and chairs will be set up throughout the atrium and lobby for distanced eating spaces. In all areas, while not eating, you are still required to wear a mask.
1:00pm: Presentation on Artist in Residence Survey by Jesse Campbell
1:15pm SESSION THREE: Blogging Panel
Blogs are an incredibly personal--and powerful--way to share your message, your creative vision, and build a community around your art. From story-telling to a behind the scenes peek at your process, your fans and community can see what goes into your final products.
Moderated by:
Brooke Wozniak
Brooke is thrilled to be a presenter for the Parts for the Arts this year! She has found blogging to be a beautiful outlet for her to release emotions around her father’s Young Onset Alzheimer’s, while at the same time keeping others informed of his condition. Brooke is proof that blogging connects others - the vulnerability behind the writing has allowed her to connect with (and find support from) others across the globe going through the same experiences.
Cherise Arnesen
Cherise is a Saskatchewan entrepreneur and small business owner. In 2008, she opened Results Cosmetic & Wellness Therapies, a service based business, in Prince Albert. In 2013, Cherise launched Therapie® Silk & Bamboo Pillowcase, a luxury beauty tool that she designed and developed herself. Cherise retails Therapie® online and wholesales it across Canada. She blogs regularly to promote both businesses and has won the PANow BOB Award for best blog three times.
Carolyn Carleton
Carolyn has been involved in the business industry for over 20 years in different capacities - as the co-owner of a small small business, to an internationally recognized artisan and a National award winning author. Carolyn is currently the Executive Director for the Prince Albert Downtown Business Improvement District.
With an education in marketing, advertising & communications she teaches workshops to encourage non-profits, entrepreneurs & artists.
Wilna Furstenberg
Wilna is a neo-expressionistic painter turned scrapbook, digital designer, and Art Journaler who has spent years applying her background in fine arts to her passion for preserving memories. A popular online and in-class teacher, she has honed the fine art of balancing her logical and organized side with her free-spirited expressive side. And she definitely knows how to have fun along the way! Wilna has been working in the Scrapbooking Industry for 11 years and it all started when she was one of 25 winners of the Creating Keepsakes Hall of Fame in 2006. She designed for Making Memories, Jenny Bowlin, October Afternoon and Two Peas in a Bucket until 2013 when she started her own company called iHeartstudio. Wilna is a popular event teacher at retreats and has been fortunate to teach classes in the US, Canada, South Africa, Spain, Germany and Australia. She has taught online for Studio Calico, Big Picture Classes, Craftsy and have lots of classes on her own website iheartstudio.ca. Wilna is also a frequent guest on the Paper Clipping Roundtable.
2:00pm: BREAK
2:10pm SESSION FOUR: Email Marketing (Newsletters)
Presenter: Jeffery Straker
How do you connect with your audience? How do you stay connected? What do you share about yourself with your fans and listeners? What do you want to share? What do they want to know? Over the course of 15 years as a full-time recording artist and touring musician, Jeffery Straker has used email marketing as a means to build a strong fan base right across Canada. This session will dig into some strategies, tips and tricks of email marketing as an effective tool for performing artists.
2:55pm: BREAK
3:05pm SESSION FIVE: Bringing It All Together
Presenter: Kayanna Wirtz
Once you've decided which digital avenues you'd like to use, it's time to make sure you have a clear, consistent message across all of them. It's not as hard as you might think. Kayanna is a founder/organizer of Prince Albert's Chester Fest Couch + Music Festival, the inaugural event being so successful the second year's event was only stopped by
COVID-19. More than the main festival, fundraisers were held that were just as involved and intricate as the main event. Kayanna's use of social media and websites were integral to the growth of the event through its development and will continue with the 2021's festival. Kayanna is also a member of the Prince Albert band, The Bush Pies, and enjoys graphic design, visual arts, and photography. Website: www.kayannarae.art
3:50pm: BREAK
4:00pm KEYNOTE PRESENTATION: Jeffery Straker
Building A Fanbase From The Grassroots Up
Jeffery Straker tours over 100 shows across Canada, Europe and Latin America each year. He's recorded for CBC Radio's Canada Live, had a music video in the top 10 in Canada, and has had his music used in TV, movies and theatrical productions. His tour stops range from intimate house concerts to club & theatre shows and include recent sold-out performances with symphony orchestras. Critical comparisons have been made to the likes of Kris Kristofferson, Billy Joel, & Harry Chapin.
The Chicago Free Press has written: Rufus Wainwright, as well as k.d. lang are among the Canadians making essential and beautiful music. Add the name Jeffery Straker to that list.
Jeffery’s 2017 album "Dirt Road Confessional" debuted at #5 on the iTunes Canada singer-songwriter charts, and received airplay
on CBC radio across the country. His recent debut at Canada’s National Arts Centre in Ottawa, was followed by performances across the Netherlands. Jeffery won a Western Canadian Music Award in 2019, & will be releasing a new album in 2021. Adhering to the “where there’s a will there’s a way” mantra, he performed 36 COVID-friendly backyard concerts across SK & AB during the pandemic summer of 2020, growing his regional fan base.
Jeffery has been on the roster of one of Canada’s top booking agencies – Paquin Artists – for 12 years. See more about this Saskatchewan powerhouse of talent on his website.